EMarketing- EMarketing
Chapter I: Marketing Internet Marketing
Section II: The contribution of the Internet Marketing Activity
Paragraph 2: Electronic Commerce:
1-Definition and forms of electronic commerce
Electronic commerce has become the vehicle for an industrial revolution.
According to the dictionary, trade: “It’s trading, traffic, purchase or sale of goods or property.” Similarly, the “Cambridge” defines trade as “An activity which involves the purchase, sale or exchange of goods, commodities, securities or services”.
The blossoming of the Internet has sparked a new form of trade which departs from the traditional notion.
It comes to buying and selling online, or more commonly electronic commerce.
a-Definition of Electronic Commerce:
There is no conventional definition of the term “electronic commerce”. According to the technical definition () “Electronic commerce covers EDI () (EDI), electronic mail, audits and all related processes in order to exchange digital from one end to the other d commercial activity of any information necessary to conduct business. It is also used to describe the standards, practices and technologies that define the new approach to trade. ”
According to the French Association of Multimedia Telematics (AFTEL) “Electronic commerce refers to all trade in which the purchase is a telecommunications network, it covers both the simple order taking, as the purchase with payment for all purchases of goods than services, information exchange, transactions involving equipment products or consumer goods. ”
Francis Lorentz in its report submitted January 7, 1998 the French Minister of Economy, Finance and Industry is